Brand names have come to a long method given that they started as a method to tell a single person’s livestock from another. Before we go over the steps of just how to discover your excellent brand, we first require to recognize what a brand is and what are the characteristics of an excellent brand.
What is a brand?
A brand is an individuality that identifies a service or product.
What features does a good trademark name have?
Unforgettable and very easy to articulate. No greater than 2 or 3 syllables.
6 Steps to discovering the ideal trademark name:
Locating the excellent name can feel like a big and overwhelming job, yet if you damage down it down right into steps in a procedure it will feel a lot easier to accomplish.
1) Brainstorm & Lists
When I start to come up with possible company or brand, I start by conceptualizing. For instance if my business was a travelling business in San Francisco. Branding would begin by listing all words that associate with take a trip and after that all words that relate to San Francisco. Then I would certainly create a third list of all the words I would such as connected with the name and what the company need to be understood for.
2) Synonym Replacement Tool & Google Image
When I have a list of words, I contribute to that checklist by looking online in for others comparable words. This will double your listing and boost your possibility of finding a lot more interesting words you might not have thought about. Additionally. I will key in several Branding of these words into Google and look under photos. I use this to generate even more concepts about the naming principle. Sometimes an image, will certainly provide you with an idea or a word you hadn’t thought about.
3) Mix & Suit
Once you have these checklists you can start placing words together. It’s a bit challenging initially, but maintain attempting to put words with each other. Make certain to keep the name short and basic. This action will take a little bit of time, as you go back and forth between this action and steps 1 and 2.